Marketing. It’s such a commonly used word these days, but what actually constitutes your marketing plan as effective? Marketing plans should be tailored and not approached as a one-size-fits-all initiative. My presentation is geared towards marketers– specifically those in a Marketing Director or Marketing Manager role who are looking for strategic tactics that can be applied and implemented when devising a marketing plan for a business. Creating and implementing an all-encompassing marketing strategy for a brand is not an easy task. However, knowing your key target demographics, creating relevant content, remembering to always stay “human”, and thinking creatively will help craft a stellar marketing plan and drive prospects to your front door.