Creating a business marketing strategy can be time consuming, tedious and confusing. There is a lot of conflicting marketing advice out there, and it can be difficult to find what truly works. If you have been searching for a way to get your business up and running, then creating an integrated online marketing strategy can be a viable way to start. By taking a whole-picture approach to your online marketing, you can make the best use of the different tools and platforms available to you. Here is how you can compile an integrated online marketing strategy.