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Breakout: “Wow” With Purpose: Balancing Experiential Content and Technology

Experiential marketing…it has proven to be an invaluable method for connecting with customers on a personal level. But when reaching out to more sophisticated audiences, brands need more than bright flashing logos to truly impress.
Oftentimes technology is the first consideration when adding “wow” into a branded experience — and content is the last — resulting in an expensive spectacle that says very little. Striking the right balance between the medium and the message is key to successful experiential campaigns, giving your “wow” a true purpose that resonates with your customers.
If you give your audiences an amazing experience with a clear message, they will remember it…and share with others. We’ll discuss strategies for how to do this by integrating well-produced content.

Location: Room B (Governor's I) Date: February 26, 2015 Time: 12:00 pm - 12:30 pm Chad Hutson