Chat Program Manager, SAS
Dean Shaw is the Chat Program Manager for SAS, the leader in business analytics software that helps organizations makes sense of their data. He leads SAS’ Chat Program that, in addition to maintaining ridiculously high CSAT scores from site visitors, also acts as a lead generation and chat analytics machine.
Dean began his digital marketing story with americangreetings.com at a time when Herman Miller chairs and foosball tables defined you as viable venture capital target. He continued on to the mobile data industry with Motricity when the StarTAC was the coolest mobile device on the planet and, following that, acted as a digital analyst at SAS capturing the impact of web, mobile, and social media on the digital experience.
He also measures everything as though his life depended on it.