President, 602 Communications
Graeme Newell is President of 602 Communications, a broadcast marketing research and consulting firm that specializes in emotional marketing. He turns mere viewers into passionate groupies. Emotional marketing creates powerful customer loyalty by reflecting the customer’s deepest-held attitudes, values and core beliefs. Drawing from thousands of best-in-class TV commercials, Graeme shows companies how to transcend the standard consumer relationship, and build a deep friendship with customers. He has done research and consulting for some of the world’s most prominent corporations, including: GE, Disney, Sony, Hearst, ABC, CBS, Madison Square Garden, Time-Warner, Comcast, News Corp, and Universal.