Chief Poetics Officer & Partner, New Kind
As Partner and Chief Poetics Officer at New Kind, Jonathan Opp works with organizations to define communication strategy–helping them discover their brand stories and tell them in the clearest, most powerful way. Prior to New Kind, Jonathan spent 15 years in creative roles at three prominent technology brands: Red Hat, IBM, and Gateway. In his 11 years at Red Hat, Jonathan had the opportunity to directly influence the evolution of its brand. His most recent role was the Sr. Manager of the Brand Communications + Design team, responsible for defining the company’s brand voice. He led a creative team of writers and content creators, working with individuals across the company to develop communications that were expressions of Red Hat’s brand and culture.