I’m an active listener, a problem-solver, a mediator and an advocate for people. I like to describe my role to others as the middle man between clients and end users, defining and achieving both business goals and customer expectations within the same project. How? It’s simple: By listening, and by asking the right questions.
Some might call me an over-analyzer, but it’s this ongoing curiosity of human behavior and fascination with how people interact with technology that helps me to maintain a high-level view, ensuring different elements of a project–messaging, design, content, and technical–come together to create a memorable experience for an audience.