Founder at Content Marketing Institute, Cleveland, Ohio
Joe is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book Content Inc. was just released. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. And when you see him in person, he’ll be wearing orange.
Sure, everyone is experimenting with content marketing, but the brands that are finding real success are creating content brands. With a content brand, you are hyperfocused on the needs and pain points of the audience first. The goal? Build a loyal audience and create value outside of the products and services offered by your company. […]