Neuroscience of Touch: Using Print to Unlock the Senses

Hannover II

We know effective marketing is about impactful storytelling and creating a memorable brand experience, but are we achieving that? In our fast-paced digital world, studies show that exposure to excessive screen time has lessened the effectiveness of long-term memory, and in turn, our experiences with products and services. Join us to explore the cognitive impact of print, and how a simple “touch” can go a long way in ensuring your story is remembered.

Workshop