Talk Triggers

Oak Forest Ballroom

Word of mouth is directly responsible for as much as 50% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely keynote that can be put into practice immediately, by any business.

 

In this exciting keynote presentation High 5 attendees will discover:

  • Proprietary research about why and how customers talk
  • Examples from companies that are using talk triggers successfully including Doubletree Hotels by Hilton and The Cheesecake Factory, plus a host of delightful small businesses
  • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)

Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares each High 5 attendee to think different, it gives them a precise formula to do it.

Keynote