Daniel Lemin is the co-founder and CMO at Selectivor, a digital health company that helps people stay healthy through food. A former early communications leader at Google, he is the author of two books about word of mouth marketing – Talk Triggers, with Jay Baer, and Manipurated. He has been featured in The New York Times, USA Today, CBS Radio, and Fox News, and speaks in front of audiences worldwide.
Word of mouth is directly responsible for as much as 50% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that […]